prAna – Our New Fit

Showcasing Sustainability and Innovation

MSM collaborated with prAna to produce a dynamic video campaign highlighting the launch of several new fits in their flagship yoga pants line. Known for their commitment to sustainability and innovation in the outdoor and active lifestyle space, prAna sought to capture the essence of their new product line with a focus on performance, fit, and style. MSM was tasked with directing, filming, editing, and incorporating animations into a series of video assets that would resonate with prAna’s eco-conscious and active audience.